Countertop promotional pop‑up issued for Media’s release of the first A Nightmare on Elm Street. The item uses the film’s original poster art as a background and incorporates multiple three‑dimensional pop‑out elements: the claw, a skull, a head, an arm and the film title all project forward from the background.

Extremely rare original A Nightmare on Elm Street promotional video-store counter display produced for the film’s early Media Home Entertainment videocassette release.

This elaborate cardboard advertising piece opens into a three-dimensional bedroom scene featuring Nancy lying awake in bed while Freddy Krueger’s razor glove rises above her. The display reads:

“YOUR NIGHTMARE IS HERE!”

and

“NOW ON VIDEOCASSETTE”

The lower front prominently features the original red A Nightmare on Elm Street title treatment and the Media Home Entertainment logo.

The reverse includes the original printed assembly instructions and identifies the piece as a convertible “Nightmare on Elm Street counter card/poster.” It can be assembled into the dimensional countertop display shown in the photographs or folded down for storage and shipment.

Media Home Entertainment released the original film on VHS in the United States in 1985 under catalog number M790, making this a genuine piece of early home-video advertising from the beginning of the Freddy Krueger franchise.