Michael Joy, the founder of PR agency Marketing Macabre, has made his book Perception Is Reality: Inside The World of Movie Marketing available for pre-order on Amazon Kindle. The book positions itself as a practical manual for promoting films in today’s fragmented digital landscape, pairing lessons from classic studio-era tactics with modern, platform-specific approaches.
What the book covers
- A historical perspective on film promotion that looks back to the 1980s and contrasts those approaches with contemporary strategies.
- Guidance on treating a film as an evolving brand, including how to sequence campaign elements across platforms.
- Social media tactics that differentiate short-form trends to spark interest and longer-form content to sustain audience engagement.
- Hands-on PR tools: building press releases, crafting effective media pitches, and structuring a timed distribution lifecycle from casting news to trailer releases.
The book is presented as both a strategic overview and a workbook, offering step-by-step instructions aimed at independent filmmakers and PR practitioners seeking reproducible campaign frameworks. The narrative emphasizes adapting traditional showmanship to the decentralized, viral-era ecosystem where platform-specialized content plays a key role.
Pre-order incentive and where to buy
For a limited time, Kindle pre-orders include an exclusive incentive: a discount on professional press release distribution packages offered through Marketing Macabre. The Kindle listing for Perception Is Reality is available on Amazon.
About the author: Michael Joy leads Marketing Macabre, a public relations and marketing firm focused on independent film promotion and brand strategy.
Source: HorrorNews.net